Keptin-Jr is a Dutch soft toy manufacturer that sells its toys in over 40 countries all around the world. Keptin-Jr believes their products are more than just toys; they stimulate emotional bonding and bring children comfort and security. This vision drives Keptin-Jr to perform multidisciplinary research into the most effective methods of helping children to develop and feel good and relaxed. The results are turned into innovative soft toy concepts.
Shadows Into Light regular
Ubuntu various styles
A logo should invoke recognition; therefore I didn’t want to change the overall look and feel of the logo Keptin-Jr had been using for years. Instead I refined the logo by changing details and erasing distracting shapes. This resulted in a strong, solid and clean logo that’s still recognizable to Keptin-Jr’s customers, with a friendlier looking blue tint.